PRINT ON DEMAND

 I've heard much about Print On Demand or POD. What does POD mean?

When you say "true" POD printers, what do you mean?

How would Print On Demand benefit me?

What are typical POD print quantities?

Do POD and Digital Printing mean the same thing?

How long does POD take?

Why can true POD printers perform faster than other printers?

How does digital press output quality compare to conventional offset lithography?

What about my proofs? What kind do I get and how soon can I get them?

How do POD print costs and turn times compare to offset?

What about POD market applications?

Do you have any POD paper and press size limitations?

How will you deliver my job?

 

 Q. I've heard much about Print On Demand or POD. What does POD mean?
A. POD means speed optimised print production. True POD digital printers are in business to complete short run, sharp quality, B&W and colour printing requirements faster and at less cost than most offset printers.
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Q. When you say "true" POD printers, what do you mean?
A. Many offset printers offer Print On Demand services. However, true POD printers feature additional performance capabilities most offset printers don't have. Other POD printers may feature only black & white digital press technology without digital full colour capability. Another distinguishing factor is that true POD printers feature a 'can-do' work ethic, mandatory in meeting most stringent POD deadlines.
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Q. How would Print On Demand benefit me?
1. You avoid the higher costs, inventory hassles, and storage expense of longer print runs
2. You can quickly reprint titles when your inventory runs low
3. You can quickly reprint when demand exceeds forecasts
4. You can test-market new book titles using short-runs (called galleys) which print and bind with the same look as final production runs
5. You can economically fulfil smaller quantity literature, manual, or customised textbook needs for your niche markets
6. You can target specific audiences using shorter run one-on-one mail marketing campaigns.
7. You can pre-publish more titles where first editions are less than 1,500 units
8. You can keep your printed literature, manual, or textbook needs current by updating content more often
9. You can furnish advanced critique copies of high-end full colour catalogue and annual reports to tweak design, copy, image positioning, and general content appeal prior to final production runs
10. You can replenish out-of-stock titles in small quantities
11. You can prevent older titles from going out of print indefinitely
12. And even more compelling, you can be instrumental in bringing out-of-print titles back to life.
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Q. What are typical POD print quantities?
A. Typical quantities range from 5 to 3,000 copies. Except for many A3 single sheet full colour-marketing pieces (folded to A4), the majority of our POD jobs are multiple pages — some more than 500pps. RJ Print even prints single (one-off) books periodically.
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Q. Do POD and Digital Printing mean the same thing?
A. No! They do not mean the same thing. POD means a comprehensive disciplined high-speed performance operation. Many offset printers use the buzz words "digital printing" as a marketing ploy to describe their offset operation augmented by digital prepress imaging devices. Most POD printers, to assure on-time reliability, work 24/7 as a routine part of their normal business operations, whereas most digital printers work a standard 8-hour, 5-day single shift. Most POD printers feature both digital colour and digital B&W presses, not copy machines. For on-time delivery control purposes, most POD printers feature their own complete in-house bindery because late printing jobs are usually caused by out sourced bindery problems.
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Q. How long does POD take?
A. Subject to your giving us proper notice and our confirmation, your new PDF formatted jobs, or your reprints from PDF print files recalled from our storage, can usually be turned as fast as one to two days. Average POD turns are 3 to 4 days. Most of our financial printing is turned the same day. Turnaround times will always depend on your needs, your job specifications, and our workload.
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Q. Why can true POD printers perform faster than other printers?
A. Because our POD facilities have been designed from the outset to feature the latest in cutting edge equipment assuring you the fastest possible production. We've dedicated our entire operation toward our ability to consistently meet your needs.
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Q. How does digital press output quality compare to conventional offset lithography?
A. Digital press quality is sharper because it captures the precision of original computer print files and/or colour source files. Digital avoids offset's prepress/plate making quality compromises and ink/paper absorption factor. RJ Print’s full colour digital presses print images at 600 dpi. Even the most demanding graphic designer will need a glass to discern any quality difference betweenRJ Print's full colour digital output and output from conventional offset. Output from our 600 dpi B&W digital presses is equally sharp for the same reasons.
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Q. What about my proofs? What kind do I get and how soon can I get them?
A. You will receive correctly imposed full colour copy proofs mailed to you within hours following our receipt of your pdf file. Your job is never printed without your e-mailed or faxed proof approval.
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Q. How do POD print costs and turnaround times compare to offset?
A. Shorter run digital POD jobs not only cost less than offset, but because digital prints simultaneously on both sides of the press sheet, most jobs are completed within a fraction of offset's time. Most true POD printers do not charge premiums for faster performance. RJ Print's short-run POD technology is flourishing today because it solves print buyers' problems of paying offset's higher costs for shorter runs. e.g. Where offset requires additional costs to make film and/or plates for each colour, complete the required press-ink make ready tasks, then suffer the ink drying delays before bindery, digital output requires none of the above.
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Q. What about POD market applications?
A. Most true POD printers have both product familiarity with and expertise in, all major POD market requirements. 50+ combined years of RJ Print management experience has led to understanding and an appreciation of the time constraints behind your need for faster turns of legal, financial, corporate disclosure, and commercial POD market applications.
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Q. Do you have any POD paper and press size limitations?
A. Yes. Because finishes on some text weight papers and cover weight stocks print better on digital presses than do others, we inventory papers that we recommend because they not only print with higher quality but they avoid paper jams. Our maximum B&W sheet size is 320mm x 450mm Our Xeikon 500 digital colour machine prints from a web fed reel and therefore the maximum print width including bleed is 474mm by any length and on a variety of material, including plastic.
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Q. How will you deliver my job?
A. Some of our POD jobs are carried by third-party carriers. We feature our own transport fleet for deliveries within 50 miles of Ashford (UK). Because of our higher volume, we receive considerable carrier discounts.
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